HERUE
LAB. CONTACT
LAB. CONTACT
We don't just deliver outcomes. We deliver a journey shaped by sincerity,
proven through the experiences of our customers.
Whether or not you have a design team, getting a fresh perspective on design review is possible, and the full-stack design support makes it very efficient.
HERUE is our undeniable savior. Based on data analysis, they reorganized our entire design operations, significantly reducing unnecessary resources. They replaced our 15-person design team with a cost structure equivalent to about 6 people, leading to a real turnaround to profitability.
Based on data analysis, they reviewed the overall design operation structure and eliminated inefficient areas. Through key visual development and design system establishment aligned with operational flow, content production became standardized and overall operational efficiency improved significantly.
HERUE went beyond simple design to visually implement the story of our Runningmall. Handling design and development in one step made for efficient collaboration.
With over 500 content pieces including Thumbnails, A+, Brand Story, and From the Brand for Amazon sales, our biggest challenge was the lack of product photography. HERUE took the lead from AI-based image generation to content structure design, delivering high-quality results. We are truly grateful for HERUE's practical responsiveness.
Collaborating with HERUE wasn't just about producing deliverables — it was about designing how design should operate. It felt closer to consulting that organizes operational structures. For companies where operations matter, they are a team you can trust.
In a situation needing comprehensive organization due to lack of brand story, HERUE's consulting helped establish standards applied across operations and design. We continue to receive great help maintaining consistent brand experiences, and they are a reliable long-term partner.
HERUE designs to be perceived as one brand experience, not individual outputs. With brand message, visual standards, and digital channels all aligned in the same direction, external corporate perception improved and brand trust was stably established. We feel that brand organization is leading to tangible business growth.
Considering the hospital's nature and public service, they systematically organized the brand direction. As a result, brand utilization became much smoother across internal and external communications. Their ability to design a structure providing consistent experiences throughout a patient's journey was impressive.
Through branding consulting that accurately understood the department's identity, the complex message structure was organized, greatly helping to consistently convey the department's expertise and direction.
Based on operational and brand perspective consulting, HERUE organized and proposed according to various project flows including drama production. What impressed us was that they first understood the intent and context before producing practical structures usable in actual operations and production.
We were concerned that our brand wasn't conveying the hospital's value well enough. After HERUE's consulting, many said they could feel what kind of hospital we were without explanation. We only realized through HERUE why branding matters and how organized brands connect to revenue.
As mentioned in 'Reverse', HERUE is the best in the industry for brand strategy. After the Desire Book Cafe project, there was no reason to look elsewhere for design. We do all our design with HERUE. Brand strategy, overall design — by industry standards, HERUE is the best.
With the CEO personally participating in branding consulting, we proceeded with branding reflecting research characteristics and technical specifications, along with website development. Thanks to this, we implemented consistent brand experiences in actual usage environments, greatly helping external communications and investor meetings.
Through professional brand consulting considering medical institution characteristics and public service, they systematically organized the image and messages the center needed to convey. Rather than simple visual suggestions, they set brand direction based on the reliability and clear communication required by medical institutions.
What was impressive was how clearly the expertise and experience accumulated by Kyungsung in finance, accounting, tax, asset management, investment advisory, and real estate development were organized and communicated.
Whether or not you have a design team, getting a fresh perspective on design review is possible, and the full-stack design support makes it very efficient.
HERUE is our undeniable savior. Based on data analysis, they reorganized our entire design operations, significantly reducing unnecessary resources. They replaced our 15-person design team with a cost structure equivalent to about 6 people, leading to a real turnaround to profitability.
Based on data analysis, they reviewed the overall design operation structure and eliminated inefficient areas. Through key visual development and design system establishment aligned with operational flow, content production became standardized and overall operational efficiency improved significantly.
HERUE went beyond simple design to visually implement the story of our Runningmall. Handling design and development in one step made for efficient collaboration.
With over 500 content pieces including Thumbnails, A+, Brand Story, and From the Brand for Amazon sales, our biggest challenge was the lack of product photography. HERUE took the lead from AI-based image generation to content structure design, delivering high-quality results. We are truly grateful for HERUE's practical responsiveness.
Collaborating with HERUE wasn't just about producing deliverables — it was about designing how design should operate. It felt closer to consulting that organizes operational structures. For companies where operations matter, they are a team you can trust.
In a situation needing comprehensive organization due to lack of brand story, HERUE's consulting helped establish standards applied across operations and design. We continue to receive great help maintaining consistent brand experiences, and they are a reliable long-term partner.
HERUE designs to be perceived as one brand experience, not individual outputs. With brand message, visual standards, and digital channels all aligned in the same direction, external corporate perception improved and brand trust was stably established. We feel that brand organization is leading to tangible business growth.
Considering the hospital's nature and public service, they systematically organized the brand direction. As a result, brand utilization became much smoother across internal and external communications. Their ability to design a structure providing consistent experiences throughout a patient's journey was impressive.
Through branding consulting that accurately understood the department's identity, the complex message structure was organized, greatly helping to consistently convey the department's expertise and direction.
Based on operational and brand perspective consulting, HERUE organized and proposed according to various project flows including drama production. What impressed us was that they first understood the intent and context before producing practical structures usable in actual operations and production.
We were concerned that our brand wasn't conveying the hospital's value well enough. After HERUE's consulting, many said they could feel what kind of hospital we were without explanation. We only realized through HERUE why branding matters and how organized brands connect to revenue.
As mentioned in 'Reverse', HERUE is the best in the industry for brand strategy. After the Desire Book Cafe project, there was no reason to look elsewhere for design. We do all our design with HERUE. Brand strategy, overall design — by industry standards, HERUE is the best.
With the CEO personally participating in branding consulting, we proceeded with branding reflecting research characteristics and technical specifications, along with website development. Thanks to this, we implemented consistent brand experiences in actual usage environments, greatly helping external communications and investor meetings.
Through professional brand consulting considering medical institution characteristics and public service, they systematically organized the image and messages the center needed to convey. Rather than simple visual suggestions, they set brand direction based on the reliability and clear communication required by medical institutions.
What was impressive was how clearly the expertise and experience accumulated by Kyungsung in finance, accounting, tax, asset management, investment advisory, and real estate development were organized and communicated.
HERUE LAB's brand slogan, "Why Not?" directly reflects the brand identity that HERUE pursues.
It emphasizes bold and creative ideas as the foundation for their work.
Young designers express their passion for design through an endless spirit of challenge and creative potential.
HERUE LAB never reuses previous designs.
All designs are developed independently.
We focus on creating unique brands, providing
meaningful designs that lay a strong foundation
for your success.
Founder / Creative Director
Jungwoo Ha x super normal project cco, CJ Workon employee UX catalog,
Book Cafe of Desire, Cheongdam Infinibar, SBS Running Man Ecommerce Mall, LG IDC
Web Design, Seoul National University's Department of Aviation Renewal,
Super Car Lounge App, Samsung Hospital Epilepsy Support Center,
Muscle Mania Competition NGF, etc