HERUE | ABOUT

CREATIVE

Herue is brand influence.
We design for
more than that.

Hye Lee Kim Hye Lee Kim

Founder / Creative Director

- MA in Visual Design, Hongik University
- Celeb Chain, Design Adviser (Director of Ha Jung-woo NFT Project)
- Recognized by University Design Department
- Invited instructors for various design classes (start-up frontier, small business start-up academy, etc.)

We have completed over 500 design projects in the past 5 years.

Jungwoo Ha x super normal project cco, CJ Workon employee UX catalog,
Book Cafe of Desire, Cheongdam Infinibar, SBS Running Man Ecommerce Mall, LG IDC
Web Design, Seoul National University's Department of Aviation Renewal,
Super Car Lounge App, Samsung Hospital Epilepsy Support Center,
Muscle Mania Competition NGF, etc

HISTORY.

2024

Selected for Startup Growth AI Technology Development Project
Seoul Youth Startup Academy 13th Outstanding Admission & Graduation |Branding Virtual Space Design
Korea Hydro & Nuclear Power 'Ansimlight' Project |Website UXUI Design & Development
Super Junior Eunhyuk & Donghae Entertainment 'ODE' |Branding Design
Super Junior Eunhyuk Event Organizer 'ON THE MOON' |Branding Design
Eduwill |Branding Guideline Redefinition, Consulting, Full Design Service
Woori Bank (Headquarters) |Full Branding Guideline Redefinition, Consulting
Angel Plus Driver (Kakao Driver Service) |Naming
Korean Nuclear Overseas Expansion |Korean Branding Consulting
Seoul Jongno Pacific Tower (B1) |Space Rebranding Consulting

2022

CJ WORK |CJ Employee Office Guide Design
LG CNS Datacenter |Website UXUI Design
VR Brand Establishment with Actor Ha Jung-woo |Logo, Branding, Illustration Design, Collaboration with Gypsy Illustrator Super Normal Team, Website UXUI Design |Logo, Branding, Illustration Design
Collaboration with Gypsy Illustrator Super Normal Team, Website UXUI Design
Davich Eyewear Sub-brand 'Seeries' |Branding Design

2021

Minister of Employment and Labor Award, Gangnam-gu Excellent Startup
KOSID Space Design 3rd Winner, Women's Enterprise Certification
Shinhan Systek (Medical Device) |Full Branding Redesign, Guideline Redefinition

PARTNERS.

#Legal
AK Law Firm LAW FIRM AK
- A team of former judges, prosecutors, and police officers turned attorneys and specialists with extensive experience.
#Marketing
Prof. Chaeho Lee Chaeho Lee
- Associate Professor, Dongguk University Business School / Adjunct Professor, AI Department
- Assistant Professor, UNIST
- Dongguk University Best Faculty Award (Research)
- UNIST Top 4% Social Impact Paper
- Altmetric Award Winner
- PhD in Business Administration (Marketing), USC
- Master in Business Administration (Marketing), Seoul National University
- Bachelor in Business Administration, Korea University
- Research: Experiential Marketing, AI Marketing
#Patent Law
Junhyun Lee Patent Attorney
- CEO, Bluefin Patent Law Firm
- Former Evaluation Committee, Public Procurement Service
- Former Advisory Committee, Technology Special Listing
- Former Evaluation Committee, KISA
- Former Evaluation Committee, Korea Startup Promotion Agency
- Former Evaluation Committee, Gyeonggi Techno Park
- Former Evaluation Committee, Baby Unicorn
- Former Evaluation Committee, Early Startup Package
- Former Evaluation Committee, Sports Startup Growth Program
- Former Patent Attorney for Samsung, Hyundai, Samsung Medison

OUR
CAPABILITIES.

HERUE is Korea's leading creative agency
responsible for the entire design process.

BRANDING(BX&BI)
- Brand Identity
- Corporate Identity
- Brand Applications
- Sales Peripherals
- Digital and Printed Material
- Brand Guideline
WEB/APP(UX&UI)
- Desktop & Mobile Design
- User Interface Design
- User Experience Design
GRAPHIC
- Key Visual Graphic Design
- Graphic Motif Development
- Typography Design
- Motion Design
EDITORIAL
- Books & Magazine Design
- Poster Design
- Brochures & Leaflet
- Print Design
VERBAL IDENTITY
- Naming
- Slogan
- Messaging
- Brand Story
- Brand Tones
PACKAGING
- Packaging Graphic Design
- Gifting Experience
- Photography
ILLUSTRATION
- Infographics
- Decorative Illustration
- Icon Design
- Pattern Design
- NFT
Interior
- Interior Concept
- Perspective Drawing
- Interior Concept Planning
- Create and perspective diagrams
SIGNAGE
- Signage System
- Space Identity
Video
- Motion
- Introductory videos
- Corporate Video
- 3D Video
- 2D Video
- Graphic video